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Zyxel Networks opens its online store to partners

The Zyxel Store can now be accessed by Circle Partners, providing both the convenience of online shopping and the benefits of exclusive pricing

Hsinchu, Taiwan, April 8, 2024—Zyxel Networks, a leader in delivering secure, AI-powered cloud networking solutions, has expanded its ecommerce platform, Zyxel Store, to include Zyxel Circle Partners. The move provides Circle Partners with the convenience of shopping for hardware products and licenses online combined with exclusive pricing; addressing the evolving needs of the modern B2B landscape.

Flexible shopping

Recent research suggests that 49% of all B2B spending is now online, and 68% of B2B buyers will increase their use of digital shopping channels in the future. Gartner research also suggests that a combined digital and human-led selling approach delivers the best value to B2B buyers.

To offer the flexibility to shop in a way that suits them, Zyxel Circle Partners now have the option to shop for Zyxel Networks’ full range of hardware products online and still receive exclusive pricing. The expanded access of the Zyxel Store removes the need to navigate through online platforms with non-discounted pricing and caters for any B2B buyers seeking a rep-free, self-guided sales experience.

New initiatives to help Circle Partners succeed

Inspired by the timeless concept of a round table, where individual partners from all places come together on equal footing, Zyxel Circle is an online platform that brings asset management, account management and ecommerce together in one place. This helps Circle Partners not only maintain revenue but also grow customer opportunities and relationships.

Partners can easily register on Zyxel Circle and gain access to discounts on both Zyxel Store and Circle, while Circle Partners can utilize their existing accounts for seamless transactions. Zyxel Circle has also been recently updated to offer enhanced features such as license auto-renewal and single license management, further streamlining the partner experience.

One-stop shop for Zyxel Networks’ solutions

Looking ahead, Zyxel Networks has ambitious plans to consolidate all ecommerce platforms into a single portal by the end of 2024, further simplifying the shopping experience for customers and Circle Partners alike. While Zyxel Networks remains dedicated to providing a robust channel program for traditional sales and consulting, Zyxel Store stands as an alternative option for those seeking self-service digital shopping.

"As B2B spending continues to transition online, we’re committed to empowering Circle Partners with efficient and accessible solutions," remarked Mr. Inchen Lin, Associate Vice President of Zyxel Networks’ Intelligence Cloud Center. “We believe that by integrating Zyxel Store with the online Circle Partner ecosystem, we can drive digital transformation and enhance operational efficiency for our Circle Partners."

Zyxel Store with Circle Partner pricing is now available in the European Union, United Kingdom, and the United States, reflecting Zyxel's commitment to global accessibility. For more information about Zyxel Store and its offerings, visit https://store.zyxel.com/.

About Zyxel Networks

Zyxel Networks is a leading provider of secure, AI-powered cloud networking solutions for SMBs and the enterprise-edge. We deliver seamless connectivity and flexible scalability through subscription services, all backed by robust security. With a reputation built on decades of unlocking potential and helping people adapt to the changing workplace, Zyxel Networks has earned the trust of over 1 million businesses across 150 markets.