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Welcome to ZyXEL Press Room In this area you can browse the latest announcements, events and more from ZyXEL and our worldwide subsidiaries.

ZyXEL extends promotion to maintain impetus of Smart Managed Switches sales for UK partners

Vendors extended special offer on GS1910 range of Smart Managed Switches to ensure sales momentum continues to accelerate through to the year-end

December 06, 2012


ZyXEL Communications, a leading supplier of networking and communications solutions,  is extending the promotion on its GS1910 Smart Managed Switch Series to ensure resellers can take advantage of the sales momentum that has built up for the range since they were launched in September.

 ZyXEL has been offering £10 in Capital Bonds to reseller sales people who sell GS1910 switches and an additional £5 Capital Bond to successful distribution sales staff.  Due to the success of the promotion, it has now been extended until the end December.  Sales of the company’s first range of ‘smart’ devices, which offer higher level management capabilities at a lower cost than fully-managed switches, have taken off quickly since their launch six weeks ago.

Antony Byford, UK and Ireland Channel Manager for ZyXEL says that there are two main categories of buyers for the switches. “They give customers all the capabilities of a managed Layer 2 switch for the price of an unmanaged device, so they are a really great way of providing more control without making significantly higher investment. With the greater need we’re seeing to manage network access and accommodate tablet and smartphone users, being able to control network devices and monitor traffic is more important. We are also seeing good take-up of models with high-power PoE support, as more businesses look to deploy IP cameras and IP phones, and once again, there is a need to exercise more control with these devices. In short, the GS1910 switches are perfect for SMB and mid-market customers looking to take control of their network, apply security policies and adopt unified communications and collaboration.”

 The promotion has been a big hit, he adds, especially with SME resellers. “Being able to reward sales staff is always important and the Capital Bonds give resellers and distributors that extra incentive to take our new Smart Managed Switches to market. We’ve been delighted with the response and extending the promotion should help us to keep moving in the right direction.”

 Sales of the PoE-enabled models are now on par with sales of conventionally-powered devices, says Byford. The GS1910 range has 24-port, 48-port and stackable models, so they can be easily integrated onto any network. The switches are also being sold as a cost-effective platform for upgrades from Fast Ethernet to 1GB speeds. With uplink support for 10GB, they offer full network coverage for 1GB and the higher speeds needed to support heavier bandwidth on the backbone. With SNMP support included, they can be managed alongside any other standard network device.

 ZyXEL has been targeting the SMB and mid-market sector with the GS1910 range as well as key verticals, such as education and hospitality. The complete ZyXEL GS1910 Smart Managed Switch Series is available from all of ZyXEL’s UK distributors.