Press Room

  • Share on Facebook
  • Share on Twitter
  • Share on Google Plus
  • Share on Linkedin

Welcome to ZyXEL Press Room In this area you can browse the latest announcements, events and more from ZyXEL and our worldwide subsidiaries.

ZyXEL says ISPs can drive more sales with Powerline, Wi-Fi range extenders and NAS

Internet Service Providers can extend their opportunities with add-ons that extend the reach and capabilities of their customers’ home broadband connections

January 24, 2013

ZyXEL Communications, a leading provider of equipment for the service provider community, is urging Internet Service Providers (ISPs) to take advantage of growing consumer awareness of products that extend the reach and capabilities of broadband connections as a way of offering more to customers and boosting their sales.

In recent months, ZyXEL has seen a steady climb in sales of its Powerline, Wi-Fi range extender and network-attached storage (NAS) products to consumers, as more home users become aware of how effective, easy to deploy and affordable these solutions have become. The company believes that ISPs can tap into the opportunity.

Jeff Pitt, ZyXEL’s Key Account Manager UK and Ireland, says: “Due to their reliability, good all-round feature set, strong connectivity and security, and the availability of local support, ZyXEL’s broadband routers are already a popular choice amongst ISPs. We also see a big opportunity for them to offer our Powerline, Wi-Fi range extenders and NAS solutions to customers. There is a growing recognition of the benefits that these solutions bring by enabling better performance and reception throughout the household and providing convenient, high-capacity storage for video and audio files. Our products in these categories have the same qualities as our routers and we see really strong potential for ISPs that want to offer them as added-value extras to their broadband customers – and thus drive additional revenues for their business.”

ZyXEL offers affordable, high-performance products in all three of these areas. Its flagship Mini Powerline Ethernet Adapter – the PLA4201 – is about the same size as a mobile phone charger and is perfect for stable HD streaming and faster connections between games consoles, smart TVs or other devices and the home router. At around £30, it is also superb value and delivers significantly enhanced performance for users.

The company’s WRE2205 Wireless N300 Range Extender is similarly compact and makes it fast and easy to extend an existing 802.11 b/g/n wireless network. ZyXEL’s NSA series of media servers meanwhile, make it easy to store, access, share and playback content on any connected device in the home. Easy expansion, RAID features, an optional UPS and great energy efficiency make these affordable appliances an increasingly popular choice for consumers.